ExploreTufts - a TTS Strategic Program - is designed to maximize the exposure to, and enrollment in, “non-traditional” education programs offered at Tufts.
The goal is to create a compelling digital platform that allows students to identify, discover, procure and enroll in educational services and engage with the Tufts community. The first step is to create a simpler enrollment process for summer 2018 and then expand the platform to include the breadth of Tufts’ non-traditional educational offerings.
ExploreTufts will add value by making the enrollment and billing process simpler and more standardized for all our non-traditional programs, potentially increasing enrollments.
Key Initiatives and Programs
- Program and Portfolio Management - Create a program portfolio management solution and associated workflows using existing case management software that will facilitate the prioritization and planning of non-traditional academic programs. The University needs the tools and processes to support a collaborative work flow to collect, review, and approve program proposals. Key capabilities to include a repository for program materials, and capturing, tracking and managing program proposals.
- Conversion & Enrollment Management - Create a digital portal - enabling Tufts to compete effectively in an increasingly crowded non-traditional education marketplace - that provides an engaging experience for prospective students to discover and enroll in Tufts’ many non-traditional education offerings. Portal capabilities include search of course offerings, interaction with program coordinators, seamless registration and payment.
- Customer Relationship Management (CRM) Version 1 - Implement a CRM platform that supports effective marketing, interaction, and ongoing engagement activities with prospective, current, and former students of Tufts’ non-traditional academic programs. Integrate the CRM platform with select Tufts systems to enhance our ability to analyze and identify actionable opportunities for improving and expanding our offerings. Capabilities to include student profiles, workflow, analytics, and records of key interactions and experiences
- Supported the expansion of Summer Session Online and the development and launch of several new online graduate certificate programs across our schools. This showed 50% growth in course offerings, 80% increase in enrollment from last year (projected), with a projected gross revenue of 1.68 million this summer (600 enrollments * $2800).
- Developed a shared-services model to coordinate support for the evaluation and development of new educational programs. Develop central service model for online courses and programs. Including structured, online course development process based on industry best-practices, leverage institutional membership in Quality Matters, adoption of a virtual proctoring vendor, improved documentation for faculty, staffing model for producing and delivering high-end video, and accessible online courses (e.g.: closed captions and transcripts).
- Launched effort to define the technology infrastructure to support the growth of non-traditional academic programs. Supported the development and/or launch of seven new online graduate certificate programs across several different schools (Nutrition for Industry Professionals and Entrepreneurs, Global Nutrition Programming, Early Childhood Technology, Urban Justice and Sustainability, Fundamentals of Clinical Care Research, Teaching the Great Diseases, Occupational Therapy for School-Aged Children).